Email marketing is directly advertising a commercial message to a group of people using email. In its largest sense, each email sent to a potential or existing client could be considered email marketing. It typically involves using email to send ads, request business, or solicit sales or contributions, and is meant to build loyalty, confidence, or brand awareness.
Email marketing can be done to either sold lists or an existing customer database. Generally, the term is usually used to refer to directing email messages with the purpose of enhancing the connection of a merchant with its current or former clients, to encourage customer constancy and repeat business, acquiring new customers or convincing current customers to purchase something instantly, and adding advertisements to email messages sent by other companies to their customers.
Opening Email Blasts
To effectively use e-blast marketing, you must have a serviceable message. Simply branding yourself rarely works, because you are not asking the reader to do anything. Your e-blast message must ask the receiver to take action by clicking on a link, signing up for a free newsletter or buying instantly due to a limited-time deal.
There is a science involved in getting someone to open an email. Most of us see something that looks like spam and we send it directly into the trash folder without even opening it. At The Print Shop and More! we understand what the potential customers like to see in the subject line as well as the actual content of the email itself. Our personalized landing pages will also increase email responses by over 70% if we decide that this would be the best route to go.